MAR 1, 2018, Josh Loh: Marketing Magazine discusses the move of East 9th Brewery to trademark the Pantone colour of beer as a clever marketing ploy.
“Being controversial is hardly an off-brand move for East 9th, with others in its Doss Blockos range such as the ‘Hempire Hemp Ale’ and ‘F*ck The Rent Golden Ale’. With an Instagram account with over thirteen thousand followers, frequently posting provocative content, East 9th’s demographic seems to welcome a playful marketing approach.”
https://www.marketingmag.com.au/news-c/east-9th-brewing-trademarks-colour-beer/
