MAR 7, 2017, Riordan Lee: Techly Covers discuss how East 9th Brewing use Fog City as an instrument of activism, to oppose racist views and hate speech of Pauline Hanson, and to challenge the Australian political climate.
“It’s a great Australian tradition to take the piss, it’s also a great Australian tradition to sink bulk beer.
…The label reads ‘I’d Swap Pauline For A Refugee’ – which is pretty damn funny, regardless of which side of politics you land.
…Given the major demographic of craft beer drinkers would be left-leaning, Green-voting, beardy hipsters, I’d say the slogans are a pretty canny marketing technique as well.”
