Sara Lawrence: Drink Me lifestyle magazine describes the change in the Australian consumer from cheap and mainstream, to the ‘premiumisation’ in the beverage market, and how East 9th Brewing capitalises on this niche market through product and design.
“They come from a land down under. Their purpose is not to make the good people chunder. But rather, can’t you hear the crowds roar of approval like thunder? You better run to East 9th to take cover.
…So try something new this summer with an Australian flare that bridges the gap between underground and mainstream.'”