AUSTRALIAN BREWERY TRADEMARKS THE COLOUR OF BEER

AUSTRALIAN BREWERY TRADEMARKS THE COLOUR OF BEER

MAR 2, 2018, Phoebe French: The Drinks Business discusses the choice to trademark the colour of beer, and the effect it will have on the sharing nature of the industry.

“Owner Stephen Wools quipped: “Maybe Heineken, VB or XXX Gold will have to tweak the colour of their liquid to avoid any trademark infringements. They might own the taps pouring the beer but we own the colour of beer”.

Quite how serious the application actually is, remains to be seen. Companies such as Cadbury and BP have both previously tried to trademark the colours used in their branding, but without success.”

https://www.thedrinksbusiness.com/2018/03/australian-brewery-trademarks-the-colour-of-beer/

Related Posts

‘Drinks Digest has been sampling the tropical new releases on the market and these are some of our favourites – they taste like summer in a can…’
Read More
‘…As the Ginger Beer category continues to gain momentum, Lick Pier (Original) Ginger Beer holds its place as Australia’s indy favourite.’
Read More
‘…The idea of the best tropical vacation you can have with only a beach towel and a touch of the ridiculous.’
Read More
VOTE 1 LICK. Vote for Lick Pier Tropical Ginger Beer in this year’s GABS Festival Can Design Awards, presented by Orora and Opal (both suppliers to East 9th Brewing… Click here to vote now!
Read More