MAR 2, 2018, Cara Waters: Food & Wine discuss the choice of the Australian brewers, East 9th Brewery, to trademark the colour of beer.
“”We hope this will revolutionise the way we think about beer,” says co-founder Benjamin Cairns. “We have lodged all the paperwork and trademarked the actual Pantone colour”.
Cairns says the application, which was filed about a month ago, is an “ironic wink” at the stupidity of ownership by corporations.”
