JAN 16, 2012: Oh Beautiful Beer takes on the history that is behind the conceptualisation of East 9th Brewing and their street art-inspired design.
“The design centred on the idea of ‘brown bagging’ (illegal public drinking from a brown paper bag) and a strong narrative structure centred on the New York squatting culture of the 1990s. The final design took inspiration from the street art of local artist Jak Rapmund.”