The root to success: Aussie brewer predicts expansion of alcoholic root beer movement

Project Description

APR 1, 2016, Rachel Arthur – Beverage Daily describes the rise in popularity of alcoholic ginger beer in the US, and follows the journey of East 9th Brewing conceptualising and introducing the alcoholic beverage into the Australian market.

Arthur talked to Benjamin Cairns of East 9th Brewing, “… There was no real comparison when it comes to root beer, so we really had to go with our gut instinct.”

http://www.beveragedaily.com/Niche-Markets/Beer/From-the-US-to-Australia-alcoholic-root-beer