AFR covers — Melbourne brewer East 9th leads hemp beer charge

Project Description

APR 4, 2017, Simon Evans: Financial Review reports on the first and only hemp beer available in Australia created by East 9th Brewing.

“Melbourne craft beer company East 9th Brewing says it has perfected trial batches of what it claims is Australia’s first hemp beer as it prepares to emulate North American brewers ahead of a legislative green light earmarked for November.

…He said cutting-edge product development was part of the reason why craft beer was growing at a fast rate, while mainstream beer was sliding.

…Mr Cairns predicted that craft beer would continue to snare market share away from the big mainstream beer companies. “We just go after what we go after,” Mr Cairns said.”

https://www.afr.com/business/agriculture/melbourne-brewer-east-9th-leads-hemp-beer-charge-20170802-gxnldm#ixzz55oKSO5kq