DRINK DOSS DRAFT – THE NEW LOOK DOSS BLOCKOS

Project Description

Read all about the new look Doss Blockos ‘D’ Draft in Intermedia’s Beer & Brewer Magazine

‘Enter the new Doss Blockos ‘D’ Draft. As the second beer in the ‘Alphabet City’ series, Doss Blockos ‘D’ sits beside the recently released Doss Blockos ‘X’ (XPA), and gives a nod to the past whilst embracing a new fresh look and feel for the brand.

As part of the brand’s reinvention a bar has been created with Doss Blockos ‘D’ in mind. Hotel Animal (designed by Josh Lefers, one of East 9th Brewing’s founders) is located on Melbourne’s King Street and has been crafted to be the perfect complement for a cold Doss Blockos. It’s a gritty rock’n’roll venue that tips its hat to the long list of dead rock stars from the ’27 Club’ (inside there are shrines to the likes of Amy Winehouse, Kurt Cobain and Janice Joplin to name a few).’