Doss Blockos Continues Brand Reinvention

Project Description

Check out Brewbound’s coverage of our new Doss Blockos ‘D’ Draft release…

‘…Over the last decade, the Doss Blockos brand has done some heavy lifting in Australia. The iconic Pale Lager, approachable in taste and irreverent in personality, is a brand that has helped introduce non-mainstream beer brands to everyday consumers all over the country. Doss Blockos is also a trailblazer from a brand perspective- its persona was, and is still is, quite unique…the brand speaks of progressive ideologies and acts as a vehicle for expression in today’s changing world.’