New beer tries to tap squatters’ ‘defiant rawness’

New beer tries to tap squatters’ ‘defiant rawness’

AUG 16, 2012, Lincoln Anderson: The Villager asks Benjamin Cairns of East 9th Brewing about the in’s and out’s of the company and the packaging of Doss Blockos and the connection and inspiration of the squat in NYC that became their namesake.

“…Each bottle of Doss Blockos is individually packaged in its own paper bag — to evoke the feeling of swigging a brew on the streets of the East Village while dodging arrest by Ninth Precinct cops for drinking in public…

…We’ve built this beer brand as a testament to those that continue to live life their way, and aren’t afraid to go against the grain.”

http://thevillager.com/2012/08/16/new-beer-tries-to-tap-squatters-defiant-rawness/

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