East 9th Brewing: Doss Blockos ‘The Colour Of Beer’ Unlimited Pale Ale

MAR 8, 2018, Tam Allenby: Beer and Brewer talk to the owners of East 9th Brewing regarding the decision to  trademark the colour of beer. “Ironlak is simultaneously releasing the spray-paint can across the globe knows as Ironlak’s ‘Doss Blockos The Colour of Beer’. It’s been matched as closely as...
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East 9th Brewing trademarks ‘The Colour Of Beer’

MAR 7, 2018, Remedios Lucio: Inside FMCG joins the conversation about the move of East 9th Brewing to trademark the colour of beer. “The liquor company said in a statement it compares it to the likes of Cadbury’s purple and ANZ’s blue with their creation of an official colour of beer.”...
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AUSTRALIAN BREWERY TRADEMARKS THE COLOUR OF BEER

MAR 2, 2018, Phoebe French: The Drinks Business discusses the choice to trademark the colour of beer, and the effect it will have on the sharing nature of the industry. “Owner Stephen Wools quipped: “Maybe Heineken, VB or XXX Gold will have to tweak the colour of their liquid to...
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East 9th Brewing Trademarks ‘The Colour Of Beer’

MAR 12, 2018, Damon Apter: The shout talks to Benjamin Cairns about the Colour of Beer Doss Blockos. “Doss Blockos The Colour of Beer™ Unlimited Pale Ale was created to be the ultimate session beer (with flavour)… which was how it became known as ‘unlimited’! ‘It’s the type of beer...
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This independent brewer just trademarked the colour of beer

MAR 1, 2018, Josh Loh: Marketing Magazine discusses the move of East 9th Brewery to trademark the Pantone colour of beer as a clever marketing ploy. “Being controversial is hardly an off-brand move for East 9th, with others in its Doss Blockos range such as the ‘Hempire Hemp Ale’ and...
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Australian brewer files application to trademark colour of beer

MAR 2, 2018, Cara Waters: Food & Wine discuss the choice of the Australian brewers, East 9th Brewery, to trademark the colour of beer. “”We hope this will revolutionise the way we think about beer,” says co-founder Benjamin Cairns. “We have lodged all the paperwork and trademarked the actual Pantone...
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East 9th Brewing trademarks the colour of beer

MAR 1, 2018: Drinks Trade discusses the choice of East 9th Brewing to trademark the colour of beer. “East 9th Brewing’s latest project, Doss Blockos The Colour Of Beer™ is the first beer that is officially the colour of … well, beer! In an ironic wink at corporations, East 9th...
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Raise a glass for new summer fav: alcoholic root beer

RENATA GORTAN, The Daily Telegraph UNABLE to bear any more beer, drinkers are raising a glass to alternative brews — and an alcoholic version of an American favourite is the latest to hit fridges. Future Memoirs of a Root Beer, the first of its kind available in Australia, was introduced...
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A new brew hits Melbourne: The Hempire is here

AUG 19, 2017, Michael Harden: The Weekly Times and Domain cover the creation of Doss Blockos Hemp Ale following the law change regarding hemp. “…In an example of peak Australianness, three blokes who own a brewery have celebrated the occasion by making a hemp-flavoured beer. So why hemp-flavoured beer? Co-owner...
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