East 9th Brewing Trademarks ‘The Colour Of Beer’

MAR 12, 2018, Damon Apter: The shout talks to Benjamin Cairns about the Colour of Beer Doss Blockos. “Doss Blockos The Colour of Beer™ Unlimited Pale Ale was created to be the ultimate session beer (with flavour)… which was how it became known as ‘unlimited’! ‘It’s the type of beer...
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This independent brewer just trademarked the colour of beer

MAR 1, 2018, Josh Loh: Marketing Magazine discusses the move of East 9th Brewery to trademark the Pantone colour of beer as a clever marketing ploy. “Being controversial is hardly an off-brand move for East 9th, with others in its Doss Blockos range such as the ‘Hempire Hemp Ale’ and...
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Australian brewer files application to trademark colour of beer

MAR 2, 2018, Cara Waters: Food & Wine discuss the choice of the Australian brewers, East 9th Brewery, to trademark the colour of beer. “”We hope this will revolutionise the way we think about beer,” says co-founder Benjamin Cairns. “We have lodged all the paperwork and trademarked the actual Pantone...
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East 9th Brewing trademarks the colour of beer

MAR 1, 2018: Drinks Trade discusses the choice of East 9th Brewing to trademark the colour of beer. “East 9th Brewing’s latest project, Doss Blockos The Colour Of Beer™ is the first beer that is officially the colour of … well, beer! In an ironic wink at corporations, East 9th...
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Raise a glass for new summer fav: alcoholic root beer

RENATA GORTAN, The Daily Telegraph UNABLE to bear any more beer, drinkers are raising a glass to alternative brews — and an alcoholic version of an American favourite is the latest to hit fridges. Future Memoirs of a Root Beer, the first of its kind available in Australia, was introduced...
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A new brew hits Melbourne: The Hempire is here

AUG 19, 2017, Michael Harden: The Weekly Times and Domain cover the creation of Doss Blockos Hemp Ale following the law change regarding hemp. “…In an example of peak Australianness, three blokes who own a brewery have celebrated the occasion by making a hemp-flavoured beer. So why hemp-flavoured beer? Co-owner...
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Hemp beer: Doss Blockos Hempire ale due out in November

AUG 18, 2017, Megan Miller: The Weekly Times reports on the change of law in Australia regarding hemp seeds being legalised for consumption, and the subsequent release of East 9th Brewing’s Hemp Ale. “Up to 50,000 litres of the beer, made using organic hemp seeds, will hit venues nationally in...
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The Drinks Association covers — Aussie brewers prepare to sell hemp beer

By The Drinks Association Brewers are preparing to capitalise on the nation-wide legalisation of hemp seed for human consumption in Australia. Banned in Australia since the early 1900s due to its association with cannabis, hemp beer will finally be allowed on shelves from November 12. First brewer out of the starting...
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Battle brewing: Cider activists take on Pauline Hanson’s craft beer

MAR 7, 2017, Marie Sansom: Government News discusses the new packaging on Fog City products in a range aptly labelled The People Vs, which “positively protest the injustices of bigoted politicians, laws and prejudices”. “Renegade Melbourne brewers East 9th Brewing Unlimited say they have a protest cider ready for drinkers in response...
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