Colour pop – how blue nail polish is helping to combat a global epidemic

16 AUG, 2018, Georgia Brooker: The Weekend Edition gives the run down on the Doss Blockos X Polished Man charity campaign. “Whether it’s a pair of earrings or some loud socks, sometimes the little things that make a look pop are the things that get people talking. The legends at...
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East 9th Brewing paints its nails to end violence against children

17 AUG, 2018, Jason Loh: Marketing Magazine writes about the partnership of East 9th Brewing and Polished Man to take on violence against children. “Owners of East 9th Brewing – Josh Lefers,  Stephen Wools and Benjamin Cairns – are painting their fingernails blue until the end of October in a...
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We Love A Polished Venue!

Our Doss Blockos Polished Man Team is part of a positive movement within Australia’s liquor/hospitality industry. We’re standing together to start conversations with our customers and colleagues that’ll help make a difference in the world. During August, we’ve been gaining momentum, and some amazing retailers and venues are getting right...
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Doss Blockos Partners with Polished Man in 2018!

We are so excited to be partnering with Polished Man in 2018 to help raise funds and awareness and for violence against children. It all started as a bet…after raising money for another YGAP campaign ten years ago, the YGAP Team (the non-for-profit behind Polished Man) challenged us to go...
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Fairfax Media: Aussie brewer trademarks the colour of beer

MAR 2, 2018, Cara Waters: WA Today, The Age, Brisbane Times and Sydney Morning Herald printed across the various publications of the decision of East 9th Brewing to file to trademark the colour of beer, as an apparent attempt to “take the piss out of the larger guys”. “Benjamin Cairns...
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The colour of beer captured in a new brew by East 9th Brewing

MAR 8, 2018, James Frostick: The Weekend Edition discuss the strategy of trademarking the colour of beer, and creating a matching spray paint with Ironlak, by East 9th Brewing. “East 9th Brewing is thumbing its nose at the patent-greedy corporations by beating them at their own game and trademarking the colour of...
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East 9th Brewing: Doss Blockos ‘The Colour Of Beer’ Unlimited Pale Ale

MAR 8, 2018, Tam Allenby: Beer and Brewer talk to the owners of East 9th Brewing regarding the decision to  trademark the colour of beer. “Ironlak is simultaneously releasing the spray-paint can across the globe knows as Ironlak’s ‘Doss Blockos The Colour of Beer’. It’s been matched as closely as...
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East 9th Brewing trademarks ‘The Colour Of Beer’

MAR 7, 2018, Remedios Lucio: Inside FMCG joins the conversation about the move of East 9th Brewing to trademark the colour of beer. “The liquor company said in a statement it compares it to the likes of Cadbury’s purple and ANZ’s blue with their creation of an official colour of beer.”...
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AUSTRALIAN BREWERY TRADEMARKS THE COLOUR OF BEER

MAR 2, 2018, Phoebe French: The Drinks Business discusses the choice to trademark the colour of beer, and the effect it will have on the sharing nature of the industry. “Owner Stephen Wools quipped: “Maybe Heineken, VB or XXX Gold will have to tweak the colour of their liquid to...
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